Perhaps more than ever before, businesses are truly focusing on better ways of engaging their customers. Unfortunately, according to Gartner, the marketplace is overflowing with the next-best-thing in CRM add-ons used by so-called “marginal players” in attempts to predict, for example, areas of customer behavior.

But, says Gartner, they fall woefully short of offering solutions outside of “mobile messaging/in-app support, knowledge management, intelligent chat…and AI(artificial intelligence)…” Furthermore, such inadequate technology, particularly in a sales setting, can’t provide meaningful insights when “a customer has a complex requirement.”

Cringing customer data and processing tasks into a single, database management system

Dynamics 365 CRM, available in an array of subscription levels on Microsoft’s Azure cloud, can bring customer data and processing tasks into a single, database management system. What’s more, and with the recent acquisition of LinkedIn, Dynamics 365 users have an integrated look at all of the components in the sales cycle in terms of a more extensive view of each customer; this, to amp up identifying sales opportunity through crossover sales, as well as enhancing collaboration among teams, customers and vendors.

Providing decision-makers with “data and algorithms” for greater insights

For example, making LinkedIn a part of the Dynamics platform, as Nadella made reference to in Redmond magazine, will provide decision-makers with “data and algorithms” for greater insights into customer likes, behaviors and informed ways to bolster profitability. Dynamics 365 is not just a software solution. As a CRM platform, it is designed not only to optimize a “business strategy,” but help in “promoting customer satisfaction and loyalty.”

Contact us for more information. Learn how easily your existing data can be migrated to the Dynamics 365 CRM platform, and how a Microsoft Gold Partner can assist you throughout the implementation process.