5 Advantages of Integrating an ERP/CRM for eCommerce

Today, eCommerce drives nearly all retail growth in the U.S., so it comes as no surprise that retailers are developing more immediate and interactive online experiences to retain and grow their customer base. In the meantime, consumers are expecting on-demand, custom-built products, fast shipping, and the ability to purchase online.

Imagine a start-up eCommerce company growing rapidly such as their sales volume increasing to 1000 orders per month. Each new order needs a data entry resource retrieving the customer and re-keying on the order details from the eCommerce platform to the ERP/CRM system. The company need to spend approximately 5-10 minutes per order and a total of 80-160 hours on manual data processing per month. This is NOT a good use of a company’s time and essentially is forcing the company to pay 2 employees a full salary simply to process orders.

There has to be a better way…….right???

1. Better Management

A well-designed integrated solution enables you to seamlessly sync mission critical data from your online store directly to your Microsoft Dynamics ERP system like Microsoft Dynamics GP. You can have better control levels for your data such as mismatched pricing (store vs. ERP) and delivery alerts.

2. Data Validation

Since information is constantly being updated, deleted, queried, or moved around, having valid data is a must. By practicing simple data validation rules, databases are more consistent, functional, and provide more value to their users. With the integration to an ERP like Dynamics NAV, you can avoid such issues as checking for duplicate order numbers or existing customer accounts.

3. Leverage Data Touch Points

Another data touch point that can be integrated is keeping accurate records of your inventory. Adding accurate reporting on product information, inventory levels, order status, shipping status and even delivery.

4. Enhanced Customer Satisfaction

An eCommerce and Microsoft Dynamics ERP integration can keep track of the complete consumer and store owner’s managed experience which can be used to improve your customer satisfaction next time. You can also reach out to customers through the use of mobile devices and social media, both critical aspects of the eCommerce world today.

5. Resource Mobility

Your employees can use a mobile device to access all necessary information from anywhere. They can be free from order processing tasks and focus on other areas such as improving your marketing, boost sales, or improve operations, they’ll be more empowered to help grow your bottom line.

Want a Customized eCommerce ERP/CRM Demo?

To sum up, with an automated, bi-directional integration, order processing is faster and less labor-intensive. You can connect your eCommerce website directly to your financial software that gives your customer an easy-to-use, but highly customized web store experience. No matter their unique pricing, billing, inventory, etc. Your eCommerce site takes its cues from your ERP software and adapts itself to match your customers’ need.

At TMC, we work to allow your web store and ERP system to always work together; you and your staff will always have up-to-date information to provide better service to more customers with less work. If you want to hear more about how we can integrate Dynamics GP, Dynamics NAV, Dynamics SL, or Dynamics 365 system with eCommerce.

Some of our ERP/CRM eCommerce Clients | Modernize your Business Solutions