The integration of ERP systems and eCommerce app

In this day and age it goes without saying your eCommerce site needs a companion app.

The first wave of eCommerce app adopters have reported some strong evidence proving their success already. There are countless benefits of ecomm custom mobile apps being reported as mobile adoption rises and new technologies are developed.

Mobile Shopping Adoption Rising:

  • *80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations.
  • Users prefer an app experience over website.. Nearly 71% of tablet users have voiced this opinion.
  • 75% of mobile shoppers have used a mobile coupon.
  • Consumers spend more time shopping on mobile devices than desktops.
  • In 2014, the United States alone spent $50 billion online via mobile ecommerce.

End User Analytics:

Currently the development of eCommerce custom mobile apps is a standard necessity for any business wanting to thrive.  While it isn’t a secret custom mobile apps help increase overall sales, what is often overlooked is that you can just as easily use them to curate and collect user behavior data and demographic information.  One of the most important things to remember, especially for those new to mobile app development and mobile app analytics is that ecomm custom mobile apps can report on interesting behaviors such as movement, like if the user is walking or sitting.  Another advantage is that every button touched in the app can be accounted for. Odds are a home computer is shared with multiple users and even personal laptops are often shared, unlike a mobile phone, therefore it can create a clearer picture of your consumer. Unlike websites, mobile apps can track behavior even when off line, then report back when connected again. Team that up with most end users keep their devices for years.

ERP integrations:

Its 2015 and some cutting edge eCommerce companies are acting like it by pairing up their enterprise resource planning software and their mobile apps. Imagine a warehouse manager using their mobile phone to get latest inventory on hand while up a ladder, meanwhile a sales person face-to-face with a huge buyer has that very same screen up making sure they don’t oversell. Real time information and dashboards are possible when pairing up your ERP and enterprise mobile app. That is just a single use case, but your technology reseller TMC can help show you other best practices and use cases being deployed.

Sources: Kissmetrics OuterBox Analytics Hero

InnoviMobile is a mobile app development resource for channel partners. Channel resellers purchase our services through Tech Data, one of the largest tier-2 distributors in the world. Margins are about 17% on our services, which tend to be recurring. Customers who inquire about developing apps can now view TMC as a partner that can help with their needs without having to look for outside resources. We are a channel-only company and provide all sales support necessary, including sales training.