Just three years ago, Forester Research noted that we are in the midst of a “new age,” a data-driven revolution. Indeed, where the customer experience was once unmeasurable, today’s “digitization” enhances the “depth and breadth” of client interactions. What does this mean for sales departments using Microsoft Dynamics 365 CRM or now known as Dynamics 365 Sales?

As TechCrunch notes, the technology has progressed from providing basic functions like order processing and accounting to culminated to a higher level of what “sales people are craving:”

“…the same level of sophistication their counterparts in marketing have had in the last decade to be more successful and where productivity is the driver, not an afterthought.”

Indeed, Dynamics 365 CRM, available through Microsoft’s Azure cloud, is designed to “drive sales through built in intelligence.” Central to its design, is its reliance on the ‘Common Data Model (CDM)’ tied to Office 365 to allow customization of business applications across “multiple core systems.” Ultimately, users can tap into Microsoft’s PowerApps to make it easier for businesses—and business analysts—to build apps without having to write code. Moreover, the whole process works in the background without the need to solve any “integration issues.”

For those businesses currently eyeing Dynamics 365 for their CRM system for their sales teams, but who use the on-premise deployment of Microsoft Dynamics GP for handling their financials, they must weigh the benefits of an entirely cloud-based software—a Dynamics 365 Finance & Operations subscription does provides access to Microsoft’s “new AppSource” that developers use to create more functionality to Dynamics 365 F&O. It also enables them access to modules like the aforementioned Sales, Customer Service, Field Service, Project Service Automation, Marketing, Talent & Retail.

Discover the Dynamics 365 Difference in today’s ‘new age’ of data-driven decision making: contact us for a free demo or to see which Dynamics solution is the best fit for your organization.