Your ERP solution is overflowing with potential. It touches so many different areas of your operations, from your warehouse to your sales team to your customer relations, that it can feel like you have more information than you know what to do with. Sometimes, you need a little jumpstart and a bit of inspiration to find new ways to optimize the wealth of knowledge you have at your fingertips. We’re happy to provide that inspiration for you.
Our newest ebook explores how you can optimize your processes with the help of your sales data. We’ll walk you through not only how to use your sales history to learn more about your company, but also how you can use it to make more sales in the future. In the ebook, you’ll find plenty of suggestions on all the different avenues in which you can use your sales data, including:
Your Customers
Customer retention is a huge contributor to your company’s profitability. It’s not an area to be taken for granted, and your ERP can help you build up the knowledge you need to interact with customers more effectively. To get the full picture, you need to understand your customers on two levels:
- Overview: Looking at your customer’s overall habits can be an excellent way to identify trends and patterns. These can inform what products you choose to prioritize or offer discounts for. It can also help you determine which products are less viable and may need to be phased out. Optimizing your sales strategy based on customer demand is absolutely key to bringing in more revenue.
- Specific Details: Dig into some of the finer details with your customers’ transaction information. With this, you can get the skinny on every important touch point with your customers, from start to finish. The better you understand your customers, the more you can cater towards their needs.
Your Sales Channels
In order to revitalize your sales strategy, you need to be familiar with all the ways you’re reaching your customers. That’s where your sales channels come in.
- Ecommerce Channels: Efficiency in selling means meeting your customers where they’re at — and they’re mostly online. The more easily you can be accessed, the more customers will be willing to buy from you.
- Direct Channels: Sales that flow directly from your main office often cost you the least, so it’s important to prioritize this type of channel.
- Reseller Channels: These are cost-effective in that your allies will give you connections. This means less money spent on personal marketing efforts.
The tip of the iceberg
We’ve covered quite a bit here, but there’s even more best practices to learn from in the full ebook! By downloading, you’re unlocking information on using sales data to learn even more about your company. Curious about how sales ERP data can help you understand your product better? Interested in optimizing your information to be more efficient? It’s all in the ebook, which you can download right here.
