In today’s competitive retail market, companies have to be nimble to survive. Staying on top of industry and consumer trends and designing strategic plans to capitalize on them is what allows successful retailers to get ahead of their rivals. The primary objective behind the development of Microsoft Dynamics 365 for Retail was to help them do just that.
Specifically, Microsoft’s business intelligence platforms capture data from all channels to provide you with a comprehensive view of your business performance. It uses in-memory business intelligence to provide real-time operational insights so that employees can make informed decisions. In addition, Azure Machine Learning offers predictions that will help anticipate consumer needs. For example, it goes above and beyond traditional reporting by pulling data from external sources like weather forecasts or local events to help improve the analysis.
With Dynamics 365 for Retail running on the Microsoft Azure cloud, you can centrally manage products, assortments, and catalog promotions. These items can be targeted or shared between channels, which allows you to have the same products and prices across channels or differentiated by channel, customer category, catalog, and season, depending on your business needs. Now you can offer the right product at the right price to the right customer in the right channel.
The merchandising tools facilitate managing products and attributes globally and locally. You can also create unlimited categories for enhanced category and assortment management. Effective planning and merchandise management is critical for gaining and maintaining market leadership. Dynamics 365 for Retail gives you the tools to gain fantastic insights into a large variety of retail operations, increasing the speed at which you can react to changing market conditions.
Contact us today to discuss how we can assist you in transitioning from your existing system to the Microsoft Azure cloud platform.