Forrester Research: Business execs lack a "digital strategy." Is cloud computing a key component?

In years past, startups relied on old technology to guide them through the digital landscape:  files existed as silos of information spread across an array of PCs.

But with the onslaught of Big Data and cloud computing came new demands for IT to not only manage legacy systems but to over customize old programs and apps. Consequently, IT’s productivity was measured by the number of upgrades and system build-outs needed to run out-dated networks, and less time presenting innovative ideas to stakeholders.

Forrester Research notes the contradiction in a survey among business leaders. With 74 percent of these executives claiming their companies do, indeed, have a “digital strategy,” a fewer percentage (19%) believe they are using the “right technology.”

Business execs realize they need to move beyond making their internal tasks just more streamlined and efficient. As such, they are embroiled in decision-making that will move their operations into today’s “data-driven environment.”

Along with this decision-making is the need to embrace a new company culture, one that recognizes that a new app or program is only part of transition into a more productive and meaningful digital age of cloud computing.

Without using highly efficient ERP software, like Microsoft Dynamics GP, companies are prone to missing important data governance issues, for one, as will as foregoing  opportunities to be more competitive in the marketplace.

Dynamics GP provides transparency throughout all departments, and is completely scalable to match growth cycles without over-investing in technology at the outset. The Dynamics GP platform allows users to track, monitor, measure and analyze data in real-time while moving accounting processes to a new level of efficiency.

Contact us for more information about the Dynamics product line, including the platform’s cloud computing options.

Written by J.H. (Consulting Team)


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