Business owners eyeing NetSuite software to handle financial management tasks may not realize how easily the suite provides an integrated CRM platform. As such, users need not worry about working within two separate end products, but benefit with non-stand alone capabilities in both ERP and CRM software.

In fact, NetSuite CRM elevates its operations from providing mere single-point transactions across departmental demands. Instead, the platform offers a wide sweep of functionality when it comes to both customer and prospect database management.

Newly acquired TribeHR (2013) brings more depth to the NetSuite brand through repetitive tasks that “shortens the hiring cycle for consistently better hiring results.

Known for its cloud-based offerings, NetSuite’s focus remains with financial management, providing functions beyond entry-level accounting. Aside from General Ledger, Accounts Receivable/Payables the suite also offers capabilities to track Fixed Assets  and Inventory.

‘Dashboards’ offer real-time data, and analysis, pulling information from key departments. As noted in a PCMag review:

“…(the) dashboards that report and analyze the data in the system, helping company managers monitor, for example, Key Performance Indicators (KPIs). KPIs…provide ways to assess the company’s performance in terms of its organizational goals. Dashboards also deal with the more mundane details of the day with reminders of meetings, calls, and deadlines, etc.”

Today’s SMB owners may question investing in CRM/ERP software. Mistakenly, they see it benefiting only large enterprise. Of course, that is not the case, particularly with this cloud-based platform: it is completely scalable to meet the expansion needs of most companies.

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