What is a CRM System?

CRM System Definition

CRM stands for Customer Relationship Management. A CRM system is a software that streamlines the way a company manages its relationships and interactions with customers and prospects. CRM stores every customers’ data–from contact information to transaction summaries–all under one platform. A CRM system allows you to replace the multitude of spreadsheets and databases so that you can track clients more efficiently and in a timelier manner.

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