HP's new 'business accelerators' keyed to Dynamics CRM software

The term ‘silo busting’ might conjure up an image describing the latest military ordinances, when in fact it defines the latest HP apps providing more “system intelligence” to Microsoft’s Dynamics CRM and ERP platforms, as noted by Colin Masson, the MBS (Microsoft Business Solutions) global industry director.

His comments at the recent Convergence 2015 conference embraced the developing Internet of Things (IoT) driving smart objects in the workplace, factories and beyond.

“You can use smart, connected products to bust silos,” he says. “a lot of manufacturing organizations, maintenance and production don’t collaborate that effectively, let alone manufacturing having visibility into campaigns you’re going to run or engineering getting feedback from marketing on how customers are using the product or how the design [is working].”

A recent example of adding more ‘intelligence’ to Dynamics CRM is Hewlett-Packard’s (HP) line of “business accelerators” for this product line: Business Process as-a-Service (BPaaS) apps. The HP templates will be suited for the financial services, manufacturing/distribution, nonprofit, professional as well as retail sectors. Specifically, they will integrate with Dynamics CRM 2013 and 2015.

The introduction of the HP apps will minimize, or eliminate, the need for ongoing customization of CRM and ERP platforms, which has kept a lot of existing users from investing in the new software.

In the banking industry, for example, the HP templates will help automate business processes at the local branches, thereby providing sales staff the ability to “sell and service customers and provide a better customer experiences;” this, through integration of the CRM platform with mobile, web and social channels.

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