Divide and conquer. While sentiments like these have their place in your overall business strategy, your company needs a banner to rally around. An overarching umbrella under which all the tools of your trade, operational functions, and software solutions are stored. The modern business climate demands end-to-end business solutions like the Microsoft Dynamics 365 package.

What is Microsoft Dynamics 365?

Simply put, Dynamics 365 is everything that your business needs to flourish. Microsoft’s all-inclusive package is a cloud-based SaaS platform that contains an entire suite of business-critical applications designed for every possible department including:

  • Sales
  • Marketing
  • Finance
  • Customer service 
  • Human resources
  • Operations

Dynamics 365 is built on the classic Microsoft—which is currently known as Microsoft 365—productivity suite which includes industry standards like Word, Excel, PowerPoint, Outlook, and Access. However, Dynamics is designed with the industry’s current timbre in mind. To that effect, it includes modern day essentials such as:

  • Enterprise resource planning (ERP)
  • Customer relationship management (CRM)
  • Field service automation (FSA)
  • Human resources (HR)
  • Point of sale functions (POS)

This is just a small cross-section of the functionality that Dynamics 365 brings to the table. The ERP section folds accounting and logistics planning functions under its purview, while the CRM incorporates sales force automation and marketing functions all within a single, unified platform. 

The Benefits of a Complete, Integrated Solution such as Dynamics 365

The power of a unified ERP and CRM software cannot be understated. Companies that employ a CRM solution experience a 29% boost to their sales results and a whopping 47% increase to their customer satisfaction metrics. Couple that with the advantages inherent to enterprise resource planning software, and the benefit of an end-to-end solution becomes readily apparent. Using an ERP can lower operational costs by up to 23%. In fact, a staggering 95% of business that implemented an ERP platform experienced a significant boost to their operational picture as a whole.  

The proof of the pudding is in the tasting as the old saying goes. The results of an integrated ERP/ CRM platform are undeniable, but how exactly does an end-to-end solution benefit your sales and logistics? An integrated solution provides your business with the following advantages:

  • A reduction in stagnant data silos
  • Increased collaboration between departments
  • A holistic view of the customer and their sales journey
  • Improved efficiency across roles
  • A decrease in data duplication 
  • Agility and adaptability 
  • Increased mobile access to essential tools and information    

An integrated, end-to-end solution like Dynamics 365 eliminates separate and discrete systems while fostering communications. Key employees from across departments have access to a complete view of the customer, from their response to marketing initiatives, to their POS information, to their continued relationship with your company, its products, and its services. With a combination ERP/CRM, you can foster interdepartmental collaboration which in turn eliminates wasteful operational redundancies and harmful data silos.

However, the largest benefit of a cloud-based solution by far is the mobility and adaptability provided by the platform. All the tools and productivity apps are accessible directly from the cloud, meaning germane information and applications follow you, not the device, and are easily accessible wherever the job may take you. 

With an integrated solution, everyone in your organization is on the same page.  

Consolidated Dynamics 365 Partner Support 

Digital transformation to a cloud-based SaaS is never easy; it requires appropriate planning and skilled implementation. It is an industry best practice to employ the help of a consolidated, single-partner support service, someone with the skill and experience to help you navigate the intricacies of both a cloud-based ERP and CRM. 

Visit our Microsoft Cloud Business Solutions to learn more about our solutions in order to further your understanding of financial and business management systems. Team up with a certified Microsoft Gold Partner to make your migration to the cloud seamless. If you have any questions regarding Dynamics 365 or other ERP/CRM systems, contact us.

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