Your ERP solution is overflowing with potential. It touches so many different areas of your operations, from your warehouse to your sales team to your customer relations, that it can feel like you have more information than you know what to do with. Sometimes, you need a little jumpstart and a bit of inspiration to find new ways to optimize the wealth of knowledge you have at your fingertips. We’re happy to provide that inspiration for you.
Overview: Looking at your customer’s overall habits can be an excellent way to identify trends and patterns. These can inform what products you choose to prioritize or offer discounts for. It can also help you determine which products are less viable and may need to be phased out. Optimizing your sales strategy based on customer demand is absolutely key to bringing in more revenue.
Specific Details: Dig into some of the finer details with your customers’ transaction information. With this, you can get the skinny on every important touch point with your customers, from start to finish. The better you understand your customers, the more you can cater towards their needs.
Your Sales Channels
In order to revitalize your sales strategy, you need to be familiar with all the ways you’re reaching your customers. That’s where your sales channels come in.
Ecommerce Channels: Efficiency in selling means meeting your customers where they’re at — and they’re mostly online. The more easily you can be accessed, the more customers will be willing to buy from you.
Direct Channels: Sales that flow directly from your main office often cost you the least, so it’s important to prioritize this type of channel.
Reseller Channels: These are cost-effective in that your allies will give you connections. This means less money spent on personal marketing efforts.