The core goals for businesses are to understand their customers perfectly, make sales, retain them, and offer excellent service. However, this may not be easy without a proper system in place. The solution to undertaking your customer depends on your CRM and ERP integration.

These systems work harmoniously to track all the critical touchpoints required to close deals along the buyers’ journey.

CRM focuses on front-end information like recording customer interactions, pipeline management, sales tracking, prospecting, and marketing campaigns. On the other hand, ERP software handles all the critical backend processes such as billing, purchasing history, shipping details, financial data, accounting information, and supply chain management information.    

Integration of ERP and CRM offers a reliable data center where you can find accurate insights that are accessible whenever needed. Such seamless services will boost employee productivity and job satisfaction by quickly adapting to new applications without hassle.  

In addition, the business will enjoy a secure IT investment where there is a free flow of data from legacy back-office systems. Here are some of the top seven benefits of integrating ERP and CRM.


1.      Increased Sales Opportunities

Salespeople require seamless access to leads, order history, and customer information to offer accurate and customized service to customers. Such information also enables them to have a better chance to reach out and close a deal within the shortest period.

For example, it is easy to find information about repeat customers so that you make their next purchase fast. When you understand your customer’s challenges, you can create a new model to address such issues.


2.      More Accurate Proposals

The CRM and ERP integration is a great way to enable sales reps to get accurate pricing information when preparing quotes for promotions or discounts offered. By getting the latest information about a product, they can make the right shipment dates. They can also meet customer deadlines and rush orders for late merchandise.


3.      Quicker Approvals

The first steps to moving sales contracts through an approval process in real-time will require you to offer your salespeople real-time access to ERP systems. It will also reduce the customer approval time and allow for same-day shipping. You will shorten billing and realize your revenues by speeding up this process.


4.      More Qualified Sales

When your sales team has access to your customer’s credit limit, outstanding invoices, current balance, and previous orders, it will give them a complete financial history for making the right sales decision.

It will influence the proposal terms to boost trust with customers, which increases loyalty. Such processes help gather data that managers will use to make better and more informed decisions, such as required payments in advance.   


5.      Customers Billed Quicker

Integration between ERP and CRM enables you to automatically turn all your proposals you have in the CRM into actual orders that you will execute and track on your ERP system. There is no manual intervention required, making the process fast and free from error.

When you need to make updates on the systems, it will automatically reflect on the system. For example, updating data on the ERM database will simultaneously reflect on the CRM systems. These include adding and deleting custom fields or new entries into a database.


6.      Accurate Product Forecasting

Integrating your marketing and the ERP systems offers a better forecast of your production. It, in turn, enables you to boost your capacity precisely to match what your future operations may hold. The systems will allow you to grow through the improved sales process and better productive operations.


Integrate Your ERP and CRM Systems with TMC

TMC is a renowned firm helping organizations rethink their business operations and technologies to help employees perform better and improve customer interactions. Contact us to learn how to help you integrate your ERP and CRM systems.