In many respects, a healthcare organization has a lot in common with the business world: both entities are looking for ways to improve customer (patient) relations. The Harvard Business Review drilled-down on this comparative by noting:
“The first principle in structuring any organization or business is to organize around the customer and the need. In health care, that requires a shift from today’s siloed organization by specialty department and discrete service to organizing around the patient’s medical condition.”
Microsoft’s Dynamics 365, available through the Azure cloud, offers a full range of CRM and ERP modules to help healthcare entities “achieve the best outcomes at the lowest costs.” Furthermore, this cloud-based platform can help “increase the value of care” that this sector is mandated to achieve: better patient care ultimately results in maximum Medicare reimbursements.
According to a Forbes/Tech article, today’s Patient Portals need to provide not only basic documents, like electronic health records, but meaningful data through “developing integration platforms;” this, to deliver a range of solutions from “content, visualization, analytics, social media, CRM, customer contact and search.”
Dynamics 365 Azure is aligned with the healthcare community’s objective to help deliver “care quality,” as this sector sheds its past, “fee-for-service” mandates to what the Centers for Medicare & Medicaid Services (CMS) refers to as “value-based programs.”
From the marketing side, healthcare professionals are want to gauge their “universe of potential patients,” as noted on Hospitals.Healthgrades.com, beyond their existing base.
To this end, Dynamics 365 CRM can capture data from social media sites to help increase patient inflows. CRM “employs a systematic, data-based approach to personalized management of patient population(s).”
Contact us for more information on how Dynamics 365 can help your Healthcare company.