1. Better Management
A well-designed integrated solution enables you to seamlessly sync mission critical data from your online store directly to your Microsoft Dynamics ERP system like Microsoft Dynamics GP. You can have better control levels for your data such as mismatched pricing (store vs. ERP) and delivery alerts.
2. Data Validation
Since information is constantly being updated, deleted, queried, or moved around, having valid data is a must. By practicing simple data validation rules, databases are more consistent, functional, and provide more value to their users. With the integration to an ERP like Dynamics NAV, you can avoid such issues as checking for duplicate order numbers or existing customer accounts.
3. Leverage Data Touch Points
Another data touch point that can be integrated is keeping accurate records of your inventory. Adding accurate reporting on product information, inventory levels, order status, shipping status and even delivery.