Simplified Management and Billing of Complex Advertisement Orders
You can improve the efficiency of your advertising sales-to-cash processes, provide real time business analytics to help you make good business decisions, increase your customer service levels, and cut costs throughout the process. With NetSuite for Media and Publishing Companies, you can more easily market, sell and manage insertion orders. NetSuite facilitates order management of ads scheduled for multiple issues or runs. NetSuite workflow accommodates each conversion from insertion sale to order. Insertion orders that are to run over several editions of the publication can be segmented into multiple line items by date of production. The system auto-generates the line items on estimates or sales orders for each run of an advertisement, and can automatically invoice clients as each piece of the campaign is complete. For example, an order for an ad to appear in every edition of a monthly publication can be entered once, and then invoiced monthly as each ad appears. This allows publishers to track receivables, reduce the number of days outstanding for each sale, and increase their cash flow.
NetSuite’s dashboards display the status of your insertion orders, easily identifying those forecasted and those booked, those awaiting fulfillment and the schedules of ad placements. You can tell the numbers and the revenue from insertion orders by sales rep or by run sheets, as well as all campaign status and impressions reporting—displayed on your dashboard for easy access.
Automated Campaign ID Management
NetSuite allows you to simplify complex advertisement order fulfillment by tracking ad server and campaign IDs within NetSuite. You can automatically import the unique ID code from each ad placement into NetSuite by entry into the campaign line of the insertion order or through dynamic Web Services integration. And you can monitor and report on the success of impressions for each campaign line in the insertion order with NetSuite. Advanced integration tools allow you to synchronize campaign and insertion order numbering for easier, efficient tracking.
Tracking and Billing per Impression
The numbers of unique impressions—whether based on web traffic for on-line publications or on hard-copy circulation—are core to media purchasing. But while tracking may be based on raw numbers, billing is based on industry standard CPM—cost per thousand. NetSuite allows you to import the impression count data? and invoice your customer by CPM by automatically converting the numbers accurately for you.
Automate Business Processes in One Industry specific Suite
NetSuite is the one intelligent, integrated, customizable application to unify your business processes, increase visibility for better decision making,
manage your subscribing customers, and better control your profit cycle—from advertising prospects through ad invoicing to up selling and retaining the advertisers for the future. Only with an integrated suite can you get accurate reporting on the end-to-end processes of your publishing business.
Unifying your business processes with NetSuite gives you a full view of your business across all your departments, including sales, marketing, accounting and management. Armed with a 360-degree view of your company, along with crucial business metrics, you can make better, faster decisions. Plus, all leads captured on your portal flow automatically to sales representatives; similarly, online orders flow directly to your fulfillment and accounting departments. As a result, you minimize time delays and boost customer satisfaction. On the outbound side, e-mail marketing campaigns can be sent to static or dynamic marketing groups and you can monitor ROI and click-through results in real-time. Process productivity is made even simpler with mail merge and rich HTML templates.