Best Practices for Killer E-tailing
What do you really know about your ecommerce customers? Who buys what? Who leaves your site before they buy, what they were looking for and why did they do this? Can you see all of the relevant information about each customer in one place? And what about tracking your up-sells for each customer based on that customer’s sales history—can you target who is most likely to make the next purchase from you? Today’s top e-tailers can view their customers’ financial data, purchase history, support questions, marketing campaign history and scheduled activities all in one place.
Ensuring an Exceptional Customer Experience in Online Shopping
In his guide to creating a superior web commerce site, written for NetSuite, Paul Greenberg of Line 56 discusses the considerations for companies planning an ecommerce venture. This guide, “Ensuring an Exceptional Customer Experience in Online Shopping,” will assist you in planning a successful web commerce site that will attract and retain customers—and avoid the anathema of the abandoned shopping cart.
Epayment Management Project Guide
In this guide we offer our perspective on ways to look at your payment operations, provide some benchmarks to help you assess your current efficiencies, note the popular projects we’ve seen merchants undertaking for 2008, and provide practical solutions and approaches for you to consider as you stage your initiatives.
Netsuite’s Impact on Ecommerce Companies
Nucleus Research analyzed the activities of online retailers using NetSuite to assess the impact of the software on their businesses. Analysts found NetSuite helped retailers automate previously-manual processes and grow without adding staff. Customers found NetSuite helped them to gain better visibility into their operations and improve customer service.
The Ecommerce Edge-Overcoming the Barriers of Stand-alone Ecommerce Applications
Ecommerce is a vital source of revenue growth for both companies that sell online to other businesses and to consumers. Total online sales were expected to hit $259 billion in 2007, according to the recent Forrester Report. Are your ecommerce operations ready to manage an influx of buyers?
The Future of the eCommerce Platform
eCommerce has come into its own as a key channel for both direct-to-consumer and business-tobusiness (B2B), and platform solutions to enable them have followed suit. But eCommerce continues to evolve quickly. With the channel increasingly being at the center of strategic initiatives and new marketing tactics, the technology has moved to the middle of the customer relationship, making it central to how a company transacts with consumers across channels. The eCommerce platform and methods for its delivery are changing rapidly. We therefore explore those changes and what they mean for your business and technology investment decisions today.