Consumer packaged goods (CPG) distributors face big challenges selling to the fiercely competitive and rapidly evolving retail industry. Intense price stress at the retail level puts pressure on distributors and leads to smaller margins. Alternatives, such as mail order, catalog sales, and direct sales, bypass the traditional distribution channels altogether, forcing companies to add value to their services to retain customers.
Microsoft Dynamics can help you succeed in the CPG industry with financial, process, and customer relationship management (CRM) solutions. Deploying these flexible solutions can give your company a significant competitive advantage by helping to: meet retailers’ demands more effectively, lower the cost of operations, and improve customer satisfaction.